Digital Culture

What is Digital? Digital is not about tools and platforms. It is about culture. How? There are over 50,000 non-branded beauty vloggers online on YouTube. There are over 100 hours of beauty content uploaded each day. Beauty videos got over a billion views per month. A certain Bethany Mota has over 5 million subscribers. Whereas L’oreal Paris USA has just 100,000 subscribers on YouTube! The message is loud and clear. If we drive our Digital initiatives as a search, and build tools and platforms, then we are done for. Brands and your digital initiative and your business needs to connect with consumers.
Digital is a culture change. Social is an approach and not a platform. 

People Transformation is essential and bedrock for managing and driving business transformation, and preparing for Digital Transformation. The purpose of People Transformation is to help deliver the improvements and benefits that business seeks for employees: Build their capabilities - Increase their capacity - Intensify their engagement - Develop deeper connections between purpose and meaning. 

Organizations, businesses, and HR partners should co-develop a consistent theme to: the transformation process - methods and tools for sustaining changes in the long term

EDG brings a new way of thinking that will help you understand how your business works. The modelling will allow you to create a visual map of your business. A map that shows - How your business works: The assets that make it work & the interdependences between the assets