media and entertainment
Consumer Experience
Publishing | Broadcast | Television | Radio | Streaming |
Who We Serve
outlook
Regional Dynamics
Regional Dynamics
Regional Dynamics
Reach Tier 1/2 cities. Education Levels. Language. Regional Content.
Target Segment
Regional Dynamics
Regional Dynamics
Age group. Gender. Focused versus general content. Habits.
Value
Regional Dynamics
Media Options
Content Quality. Price. Bundles. Discounts and Offers.
Media Options
Advertising Target Segment
Media Options
Print, Radio, Television, Digital, Outdoor, and Cinema.
Advertising Target Segment
Advertising Target Segment
Advertising Target Segment
Age group. Content type. Personalization.
Seasonality
Advertising Target Segment
Advertising Target Segment
General period. Elections. Festivals. Sporting Events.
Advertisers have multiple choices of medium Need for innovative contracting models Trust deficit, especially on digital media Millennials prefer digital platform Consumers are ready to pay for content Business models that support multiple revenue streams Consumer insights-as-a-service
What We See Often
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